STEP SIX

Set Higher Levels of Objectives

OVERVIEW

Objectives must be set for achieving positive reaction from stakeholders, for ensuring participants have learned what’s required, for completing what’s expected in performance, for improving business impact measures, and for receiving the expected payoff and return on investment.

Objectives are powerful in that they provide direction, focus, and guidance.

The sixth step to business alignment is to set higher levels of objectives, specifically application and impact objectives. This step is noteworthy because it is the higher level of objectives (particularly at business impact) that position programs to achieve business alignment. These objectives provide the direction and guidance for all ...

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