STEP NINE
Isolate the Effects of the Program
OVERVIEW
In order to accurately determine the effects of a program on the business measures, all influences and other factors must be identified.
A variety of techniques can be implemented in order to isolate the effects of a program.
The ninth step focuses on separating the influence of the program from other influences. In almost every program, multiple influences drive the business measures. With multiple influences, measuring the effect of each one is important, or at least the portion attributed to the program. Without this isolation, program success will be in question. The results will be inappropriate and overstated if it is suggested that all the change in the business impact measure is attributed ...
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