April 2011
Beginner
256 pages
5h 40m
English
Content preview from 100 Things: Every Designer Needs to Know About PeopleBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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54. People are More Motivated by Intrinsic Rewards than Extrinsic Rewards
Let’s say you’re an art teacher, and you want to encourage your class to spend more time drawing. You create a Good Drawing Certificate to give to your students. If your goal is to have them draw more and to stick with it, how should you give them the certificate? Should you give them one every time they draw? Or only sometimes?
Mark Lepper, David Greene, and Richard Nisbett (1973) conducted research on this question. They divided children into three groups:
• Group 1 was the Expected group. The researchers showed the children the Good Drawing Certificate and asked if they wanted to draw in order to get the certificate.
• Group 2 was the Unexpected group. The researchers ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.