101 Design Ingredients to Solve Big Tech Problems

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Recipe 5.

A Recipe for Being Indispensable

Create something customers can’t live without.

Dropbox founder Drew Houston created a personal cloud-storage solution after repeatedly forgetting his USB flash drive while studying at MIT. By 2011, Dropbox held more than fourteen percent of the worldwide backup-client market.^[276]

Ingredients

	Understand Customer Needs
	Be Really Good at One Thing
Keep It Simple
Align with Expectations
Make It Accessible

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