101 Ways to Captivate a Business Audience

Index

activity

change in, 107–108

ideas for, 49

adaptability, 15–17

aerobics, face, 71

anchoring message, 36–37

appearance, 6, 136–137

evaluation of, 73

for men, 63–65

for women, 65–67

athlete, eating like, 60

attention grabber, 28, 31–32

attire, 136–137

for men, 64–65

for women, 65–67

audience

activation of, 49–50

captivating with steak, sizzle, and style, 6

checking pulse of, 100–101

connecting with, 13–24

conversation with, 105–106

desire of, for “sizzle,”10–11

desire of, for “steak,” 10

desire of, for “style,” 11

with different knowledge levels, 140

falling asleep, 59

finding common ground with, 44–45

focus on, 28–29, 58–59, 145–146

getting in synch with, 17–18

holding attention of, 133

ignoring speaker, 3

informant on, 14–15

interest of, ...