How to Use This Book

This book includes many important and useful suggestions to help you build better relationships with your customers. Your working relationship is actually based on how well you meet the customer’s requirements, and your customer undoubtedly has many requirements. All of these requirements are important to your customers. This book is really about how to meet these requirements. In fact, it could have been called, “101 Ways to Meet the Requirements of Your Customers”! This book goes beyond what is typically expected of you, but can make such an important difference. These 101 Ways are what can make the difference between ultimately keeping your customers’ business and losing it to your competition.

This book is divided into ...

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