Chapter 2. Communication

To listen well is as powerful a means of communication and influence as to talk well.

—John Marshall, Chief Justice of the United States

I only wish I could find an institute that teaches people how to listen. Business people need to listen at least as much as they need to talk. Too many people fail to realize that real communication goes in both directions.

—Lee Iacocca, Former CEO1

You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.

—Lee Iacocca

In the role of architect, communication is the essential skill and tool that is required to be effective.

Architects typically do not have direct management oversight over the individuals who work on their projects or over others ...

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