CHAPTER 9

Focus on Creating Value

Startups and investors often talk about value creation and value capture. Value creation comes mostly from the product itself as well as the value proposition it provides to users in the form of increased efficiency, increased productivity, and lower cost. Value capture is like harvesting a crop and selling it in the market. Value capture methods include monetization, liquidity, and so forth.1 Experts will tell you that creating value before capturing it is important because most users have a learning curve to adopting new products before they realize its full potential.

Because blockchain is a nascent technology, creating value is still an ongoing effort, and new value propositions are still emerging. In that ...

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