CHAPTER 8

The Human Instinct to Fight on Another Day

Always remember that the crowd that applauds your coronation is the same crowd that will applaud your beheading. People like a show.

Terry Pratchett

Business Survival Instincts

We are all hardwired to survive. It’s a human imperative and is our most powerful drive. Our “fight-or-flight” instinct assures that we give ourselves the best chance to live to fight another day. That is, the strongest and best equipped survive and the weakest hopefully enjoy their short time on this earth.

Darwin’s Theory of Natural Selection is clearly evident in business. Those that exhibit strong survival skills manage to evolve and dominate and blossom. The rest, the hangers-on, the also-rans, the ambivalent, the ...

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