Contents
Chapter 1 What Is Business? It’s Not Rocket Science
Chapter 4 Business Is Inspired Craziness
Chapter 5 The Glorified Image of Being Self-Employed
Chapter 6 Flexible Business Ethics
Chapter 7 Use the System. Rule the System.
Chapter 8 The Human Instinct to Fight on Another Day
Chapter 9 The Psychology of Business
Chapter 10 “What’s in It for Me”(WIIFM) Thinking
Chapter 11 Planning Is Dreaming and Scheming
Chapter 12 Opportunities and the Shiny Coin Syndrome
Chapter 13 Communications and Networking Involves Talking AND Listening. Sounds So Easy, Right?
Chapter 14 Never Surrender Control. You Earned It. You Keep It
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