Opportunities and the Shiny Coin Syndrome
Someone is sitting in the shade today because someone planted a tree a long time ago.
Look! Another Business Opportunity!
You have a game plan for your business. Someone proposes another opportunity beyond the scope of your plans, but one that has great sparkle. What do you do? Back-burner everything else to pursue the rainbow? Worried that if you don’t act, it will evaporate? Possibly blinded by greed?
It is the nature of entrepreneurs to seek out and act on opportunities, but often erroneously at the expense of “the bird in the hand” business they have already built. It’s a balancing act, not a belly flop from the high board into the deep end. Stay on track.
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