CHAPTER 13

Communications and Networking Involves Talking AND Listening. Sounds So Easy, Right?

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Maya Angelou

Communication: You Can Talk, Right?

Right. We all know how to talk, but not all of us know how to communicate.

Communication is the ability to get a point across or stimulate action on the part of the listener. Action like closing a sale. Communication needs to have a purpose, and “yes,” communicating can be a learned talent.

Business communication is exchanging information in order to promote an organization’s goals, objectives, purpose, and activities, as well as increase profits within the company. ...

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