Marketing: Setting Up the Almighty Sale

Looking good is better than feeling good, and you look mahvelous.

Billy Crystal as Fernando

The goals of marketing are simple: get known and “believed,” be seen in the right places with the right people and/or at the right events, make a splash worthy of being talked about, build and maintain a “stand-apart” identity, become recognizable by name and reputation, establish credibility (with or without credentials), and keep thrusting your name in front of clients, potential clients and the marketplace in general. (Lots encapsulated in this epistle, so please read this all once again.)

Three Components of Marketing

1. The brand is how your business is perceived, its image, and what emotional reaction ...

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