2START WITH YOUR MINDSETPracticing ingenuity, awareness, and learning

DOI: 10.4324/9781003227151-4

Objectives

  • Learn about the neuroscience of creativity

  • Use superpowers to become aware of biases

  • Illustrate how to cultivate a designer's mindset

  • Implement reflective practices and teach a (future) team how to do it, too

Design turns curiosity into ideas and eventually into actions for change. As design-informed entrepreneurs, we want to be in the right frame of mind because there are many spheres of influence (Figure 2.1). An entrepreneur can influence—and will be influenced by—a variety of domains.

Figure 2.1 The mindset's spheres of influence. ...

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