Chapter 1



Welcome to A Practical Guide to Indie Game Marketing! “Practical Guide” is a central principle driving the approach to this book. These pages provide tools and tactics for marketing your indie games, drawn from game marketing plans, case studies and seasoned industry veterans.

Marketing is nearly as critical for new indies’ success as the games themselves. This book focuses on providing insights, key concepts and tools for effectively building visibility and interest in your games—whether you choose to market them yourself, hire specialists, work with agencies or sign with publishers.

Who Is This Book For?

  • Individuals ...

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