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Contents

2 Marketing Fundamentals

Written by Guest Author Tom Byron

Case Study: Klei Entertainment

4 Developing Your Marketing Campaign and Calendar

5 Marketing Vehicles That Can Work Well for Indies

Case Study: Supergiant Games

6 Developing the Marketing Plan

Case Study: The Binary Mill’s Mini Motor Racing

Written by Guest Author Emily Morganti

Case Study: Additional PR Examples

8 Marketing Materials

9 Audience/Community Development

Case Study: Telltale Games

Case Study: Flippfly’s Race the Sun

11 What If Something Goes Wrong?!

Appendix One: Glossary

Appendix Two: Marketing Fundamentals ...

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