Get full access to A Practical Guide to Indie Game Marketing and 60K+ other titles, with a free 10-day trial of O'Reilly.
There are also live events, courses curated by job role, and more.
2 Marketing Fundamentals
Written by Guest Author Tom Byron
Case Study: Klei Entertainment
4 Developing Your Marketing Campaign and Calendar
5 Marketing Vehicles That Can Work Well for Indies
Case Study: Supergiant Games
6 Developing the Marketing Plan
Case Study: The Binary Mill’s Mini Motor Racing
Written by Guest Author Emily Morganti
Case Study: Additional PR Examples
8 Marketing Materials
9 Audience/Community Development
Case Study: Telltale Games
Case Study: Flippfly’s Race the Sun
11 What If Something Goes Wrong?!
Appendix One: Glossary
Appendix Two: Marketing Fundamentals ...
Get A Practical Guide to Indie Game Marketing now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
Get Mark Richards’s Software Architecture Patterns ebook to better understand how to design components—and how they should interact.
Dive in for free with a 10-day trial of the O’Reilly learning platform—then explore all the other resources our members count on to build skills and solve problems every day.