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A Practical Guide to Indie Game Marketing by Joel Dreskin

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Chapter 2

Marketing Fundamentals

Marketing can be as essential for the success of your game as the game itself. Poor planning or neglect with marketing can kill an indie studio’s dreams just as much as a sloppy approach to development. Some look at marketing as a task they should probably get to at some point. Too often, they never dive into it at all, or get to it very late in the process as an afterthought—and then might not consider the absence of marketing as a key factor if the game underperforms. Some might decide to skip marketing completely, believing they don’t have the budget to support their games. Some want to believe that they don’t ...

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