Chapter 3


Guest Author: Tom Byron

For indie game developers, branding can be just as important as it is to big publishers. Branding has broad implications, as it can form the very foundation of everything you and your company do, not just marketing, but strategy, hiring and company culture as you grow—and even how you distribute your game.

Some dismiss branding as peripheral, terminology from the realm of corporate marketers. You already know what you’re all about—you just want a marketing plan, right?

Chapter Objectives:

  • Articulating the role of branding, particularly as it relates to games.
  • Providing building blocks for determining ...

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