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A Practical Guide to Indie Game Marketing by Joel Dreskin

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Chapter 7

PR

Guest Author: Emily Morganti

PR (short for “public relations”) focuses on managing how your product or company is presented to consumers. A lot of what you’ve already read in this book has to do with getting the message out about your game, so what exactly is PR when it comes to games?

In the game industry, PR mostly involves communicating with the press (writers for websites and magazines dedicated to games, people who cover games for consumer publications, bloggers, YouTubers, etc.) to make them aware of your game, so they can spread the word to their audiences. Press coverage lets your target audience know the game exists and, ...

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