14. Design Testing with Users: Break Away from What You Think You Know—And Find Out How They Think
In Chapter 6 we covered several UX design techniques that can help you understand your user groups—their needs, attitudes, and preferences as they relate to the overall subject matter represented by your site.
This chapter discusses techniques that will help you gather user information about particular designs or elements of designs. We’ll focus on exploratory techniques often used early in the design phase and on testing to validate design decisions, which can be used at many points in your project. First, let’s talk about exploring design concepts with your users.
Concept is generally the word used to describe an abstract idea, ...