6. User Research: Get to Know the Guests You’re Inviting to the Party
There are many user research techniques that can be used throughout the project lifecycle, either to better understand your users or to test out their behavior on versions of a site. This chapter will focus on some of the methods that are most commonly used in the beginning stages of the project.
These techniques will help you define the user groups that should be of highest priority during the project, put their needs and frustrations in context, and assess the performance of the current site (if one exists) using best practices in the field of user experience design.
Basic Steps of User Research
1. Define your primary user groups. This involves creating a ...