14 Design Testing
Let People Take Your Design for a Spin
In Chapter 7 we covered several UX design methods that can help you understand your user groups—their needs, attitudes, behaviors, and preferences as they relate to the overall experience of using your product.
We’ve also covered the way projects can use defined experiments that test a hypothesis. These experiments often involve particular designs or elements of designs, at different levels of fidelity. In this chapter, we’ll focus on methods used to test different design directions at many points in your project. First, let’s talk about exploring early concepts with your users.
Concept is generally the word used to describe an abstract idea, such as happiness, collaboration, ...
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