Issue management is an inexact science; generally speaking, it concerns the assessment, analysis, and management of the inputs into managerial decision making, both strategic and tactical. There are even some who argue that some of the best outcomes are produced by approaching issues management as an intuitive art rather than a methodical science.1 However, the view guiding this book is that issues management is an applied social science and therefore is subject to the same peculiarities as all other branches of the social sciences.

In the social sciences, the separation of the object of study and the perceiver doing the studying is incomplete to varying degrees. The overlap permits all sorts of biases on the perceiver’s part to influence ...

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