9
DEVELOPING A CORPORATE PARTNERSHIP CULTURE
The transition to a proactive response is unusual in that it is one in which process is as important as the story itself. While a superb story can lift individuals over an inspiration threshold, it takes superior interaction processes to cross the trust barrier, which is essential for the renegotiation of personal contracts. Together, inspiration and trust produce the thrill which propels a fragmented group of individuals towards an inspired partnership (Figure 9.1).1
Good stories evolve over time. An ideal interaction process prompts inspired coworkers to retell the story to other members of the organization. In doing so, they invariably tailor the story to the needs of these subgroups, thereby enhancing ...
Get A Thousand Shades of Green now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
