May 2007
Beginner to intermediate
288 pages
7h 29m
English
book
Actionable Web Analytics: Using Data To Make Smart Business Decisions
by Jason Burby, Shane Atchison, Jim Sterne
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Chapter 11. Moving from Analysis to Site Optimization
By this point, you’ve gone through the difficulty of setting up your analytics tool and collecting and analyzing data. You’ve managed to identify some opportunities, and you’ve prioritized them according to their potential impact on your company’s bottom line.
Testing and site optimization are where the rubber meets the road in web analytics. Throughout this chapter, we’ll describe the different ways you can act on data to improve your site performance. We’ll also explain how to create an effective test, how to evaluate the results, and how to build the right team.
Chapter Contents
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.