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Actionable Web Analytics: Using Data To Make Smart Business Decisions by Jim Sterne, Shane Atchison, Jason Burby

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Chapter 14. Staffing and Tuning Your Web Team

We’ve talked throughout the book about web analysts. But who are they, and what do they do? In this chapter, we’ll focus on the essentials of finding or training a good web analyst, as well as other role types in a data-driven organization. We’ll also look at what an analyst does from day to day. Hiring the right people with the right skillsets is an import step toward getting the most out of web analytics.

Chapter Contents

Skills That Make a Great Web Analyst

The preceding chapters have emphasized the importance of making decisions based on solid data and real-world experience ...

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