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Actionable Web Analytics: Using Data To Make Smart Business Decisions by Jim Sterne, Shane Atchison, Jason Burby

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Chapter 15. Partners

This closing chapter brings together everything we’ve discussed so far in the book and focuses on choosing an analytics tool and tool vendor. We’ve intentionally left this topic for last because it’s often easy to focus on the tools first—software is tangible—and forget the basics of why we use the tools. We hope this discussion will help you make sense of a complex landscape.

Chapter Contents

When to Choose an Analytics Tool Vendor

Many people may find it strange that we’ve left the discussion of analytics tools to the end of the book. Why did we do this? Because whenever we enter ...

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