CHAPTER 2

Learning from Disaster

For Sprint, Communication Is Core to Climate Resilience

 

Like so many large, multinational companies, Sprint has undergone its share of corporate challenges and changes in the face of global economic woes, customers’ downsized pocketbooks and shifting tastes, along with increased demands for short-term profits from so-called activist investors, among others. For Sprint, such pressures have been especially elevated since 2013, when Japanese telecommunications company SoftBank Corp. bought 80 percent of the company for $21.6 billion, with the idea of a merger with T-Mobile to take on rival wireless carriers AT&T and Verizon.1

When SoftBank announced it wouldn’t pursue T-Mobile in August of 2014, Sprint’s parent ...

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