Chapter 7. AOL.com
AOL has a long and conflicted history with the Web. AOL started its “life” as an Internet Service Provider (ISP), and all the content viewed by our members—before the Web was born—was experienced in a series of proprietary screens we called “forms.” As a company, it took a while for us to “get” the Web and understand the value of moving our content out of the AOL client and onto the open Web. The company’s main portal, AOL.com, had already been around for years (see FIGURE 7.1), more of a marketing site than a content portal.
Figure 7.1. AOL’s home page circa 2000.
This first-person perspective is provided by Kevin Lawver, a 12-year ...
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