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Adopting Elixir by Jose Valim, Bruce Tate, Ben Marx

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Bleacher Report Improves Performance and Reliability

Our second story concerns migration. We tell it because adoption is tense business, and early adopters need to dream together. The story begins with a good dream, an angry clock, and a cup of coffee. You see, Ben had pager duty and the site wasn’t working. Let’s go back to the beginning.

Bleacher Report is the second biggest sports platform in the world and quickly grew to that size by offering sports fans something that no one else did: personalization and rapid content production, while following local to international sports. Most early users accessed the site through a computer or from newsletters that would, in turn, lead them back to the site.

In general, it was a passive model—you had ...

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