September 2014
Beginner to intermediate
336 pages
7h 41m
English
book
Advanced Analytics Methodologies: Driving Business Value with Analytics
by Michele Chambers, Thomas W. Dinsmore
Content preview from Advanced Analytics Methodologies: Driving Business Value with Analytics
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10. End User Analytics
Overview
In this chapter, we cover the leading tools used by working analysts to perform the tasks described in the previous three chapters (see Exhibit 10.1). First, we describe the most common analyst user personas—general categories of users with common needs and preferences. Next, we cover the most widely used analytic programming languages. We close the chapter with a brief description of some widely used analysis tools with a business user interface.
Exhibit 10.1 Modern Analytics Framework
Organizations seeking to gain broad acceptance for analytics must recognize divergent user needs. Many users in the modern ...