10. End User Analytics
In this chapter, we cover the leading tools used by working analysts to perform the tasks described in the previous three chapters (see Exhibit 10.1). First, we describe the most common analyst user personas—general categories of users with common needs and preferences. Next, we cover the most widely used analytic programming languages. We close the chapter with a brief description of some widely used analysis tools with a business user interface.
Organizations seeking to gain broad acceptance for analytics must recognize divergent user needs. Many users in the modern ...