Viewing Your Quality Score
Quality score is listed as a number from 1 to 10. The higher the number, the better your quality score. Technically, Google keeps a different number strung out to many decimal places that is used in their calculations; however, they only display whole numbers to advertisers.
There are three places where you can view a keyword’s quality score. The first is within the AdWords interface. At the ad group or campaign level, when you view keywords, you can also view the quality score (Figure 7-1).
Figure 7-1: Viewing your quality score
The quality score column is hidden by default. If you do not see your quality score listed ...
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