Enhancing Your Content Campaigns
In the previous chapter, we showed how you can use placement targeting to put your ad on just a single website. You can also be more specific with larger sites, such as the New York Times, and have your placement ad only show in the business section, for example. However, the specific sections of the New York Times can still result in hundreds of thousands of page views per day (Figure 10-1) according to the AdWords placement tool.
Figure 10-1: New York Times estimate daily page views
While placement targeting is fantastic for sites with a small number of page views, when reaching a large site that has millions ...
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