Advanced Google AdWords™

Using Reports to Optimize Your Account

When you first navigate to the reporting screen, you will see a list of available reports (Figure 16-6). Each of these reports gives you different insights into your AdWords account.

Figure 16-6: Available AdWords reports

Choosing the correct report to work from is important to ensure that you are making the best use of your valuable time in analyzing your account. With most of these reports, if you want to visualize the data utilizing conditional formatting, refer to Chapter 13’s section “Revenue per Click” to color code your data so you can easily see what is making—or losing—you money.

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