Chapter 12 Mitigating Value Risk in Innovation: A Physician Product Design Expert’s Lessons Learned Driving Clinical Product Development
Joshua Tamayo-Sarver
Contents
Current State of Innovation in Many Organizations
You Can Only Rely on Uncertainty
There Are as Many Approaches to Innovation as There Are Innovations
Methodology to Ensure Innovation Creates Value
Finding Landmines with Your Eyes Instead of Your Feet: Navigating the Landscape
Emotionally Meaningful Experiences or Memories
Consider All the Possible Users, Stakeholders, and Shareholders
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