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Advanced Web Metrics with Google Analytics™, Second Edition by Brian Clifton

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Chapter 6. Getting Up and Running with Google Analytics

This chapter is all about getting the basics right—creating an account in the right place (stand-alone or linked to AdWords), tagging your pages, becoming familiar with the concept of multiple profiles, and ensuring that you track AdWords visitors and import the concomitant impression and cost data for such visitors. If you are an agency or hosting provider, you need to consider a couple of additional points, which are described in this chapter.

In Chapter 6, you will learn:

  • To create your Google Analytics account

  • To tag your pages with the tracking code

  • To create a backup of your web traffic data to a local server

  • To use profiles in conjunction with accounts

  • To roll up reporting and collecting ...

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