1. VidoCo Demand Forecast Information Sharing1
Duygu Dagli, Turnkey Vacation Rentals
Özalp Özer, University of Texas at Dallas
Yanchong Zheng, Massachusetts Institute of Technology
Background
Demand forecasting and forecast information affect key operational and strategic decisions in managing global supply chains. Companies often face long lead times in procuring materials and production. Hence, they rely on demand forecasts to determine production capacity and inventory stocking levels. As a result, obtaining accurate demand forecasts is critical to meet the final market demand. Typically, when a company is closer to the end customer (e.g., consumer-facing companies such as Apple and Nike, and retailers such as Walmart and Best Buy), the company ...
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