Advertising at the Crossroads (RLE Advertising)

BIBLIOGRAPHY

 

BOOKS

ABBOT, W. Handbook of Broadcasting, 3d ed. New York: McGraw, 1950.

ABRAMS, E. R. Power in Transition. New York: Scribner, 1940.

AGNEW, HUGH E. Outdoor Advertising, 1st ed. New York: McGraw, 1938.

ARCHER, G. Big Business and Radio. New York: American Historical Society, 1938.

——. History of Radio to 1926. New York: American Historical Society, 1938.

ALANNE, V. S. Fundamentals of Consumer Cooperation. Wis.: Cooperative Pub. Assn. Superior, 1948.

ALCOHOLIC BEVERAGE INDUSTRIES. 1947 Red Book. New York: Liquor Publications, Inc., 1947.

AMDUR, L. H. Trade-Mark Law and Practice: Lanham Act Edition. New York: Clark Boardman, 1948.

AMERICAN ASSOCIATION OF ADVERTISING AGENCIES. Standards of Practice. New York, 1951.

AMERICAN ASSOCIATION ...