Advertising at the Crossroads (RLE Advertising)

INDEX OF SUBJECTS

 

Abuses, advertising, 253

Account executive, 73

Adulteration, food and drugs, 151, 254

Advertisements

Federal Trade Commission examination of, 163–65

identification of, in periodicals, 216

illustrations in, 25

objectives of, 82

Advertisers, 10–15

function of, 9–10

national, and use of national magazines, 30–31

partisanship of, 10, 11

purpose of, 11

25 leading, 1936–50, 14

Advertising, 9

addressed to masses, 9

agency; see Agency

code, 77–84

criticism of, 4–5, 260–62

economic force of, 97, 268–77

historical background, 12, 85–89

judicial recognition of magnitude and scope of, 108–17

self-regulation of, v, 21, 208, 210–12, 264–67, 273, 277

social and ethical implications of, 77–84

strongly biased in favor of product, 5

Affiliation ...