Advertising in Tourism and Leisure

Index

Account management, 28, 30, 41–2, 44, 183

Adidas, 4, 72, 76–7, 173, 204

Advertising:

as visual metaphor, 26–7, 184

definition of, 9

future of, 306–7, 333–6

objectives, 7, 11, 14, 15, 27, 51–4, 97, 101, 183, 294

regulation of, 119, 142–4, 166, 253, 254, 263, 332–3

‘rules’ of, 23, 31, 34, 37

size of global industry, 11, 18, 24, 121, 177–8

spend, 24, 46, 121

strategic investment in, 4, 9, 21

Advertising Age, 143, 177, 276

Advertising agencies, 10, 25, 27, 31, 49, 54, 55, 59

and client relationships, 23, 28, 38–45, 50–1, 97, 99, 267, 275, 335

and controversial ads, 17, 142–3, 166, 275

and lack of cultural diversity, 168

and research, 88–90, 92–3, 95, 97, 221–3, 266–9

management of, 39–40, 132, 172, 177–8

types of, 38–40, 184

Advertising appeals, ...