What does launch look like?

Launching a new product is no small feat. There’s an awful lot of effort and people involved and there are late nights, weekends, and too many cups of coffee—no matter how well you plan. In terms of launch strategy, there’s a sliding scale of effort running from the traditional full-scale, big bang launch to simply launching a holding page for a website to measure interest (10.1).

10.1. Sliding scale of launch strategies.

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Big bang theory

Cosmology theory tells us that there was a time when nothing (as we know it, Jim) existed. Then there was a massive explosion of matter and the universe was born. Many products are ...

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