The Value of Experimenting and Failing

To learn to succeed you must first learn to fail.

—Michael Jordan

In Chapter 3, you already saw that fear of failure inhibits agility. In Chapter 4, we elaborate on this. You will see that experimenting is closely linked to agility. Out of fear of failure, many organizations and their employees experiment infrequently and incompletely, whereas enormously valuable ideas are often the by-products of failure. If you need convincing, a large part of the chapter looks at inspiring examples of “successful” failures.

4.1 Experimentation Is a Powerful Tool

Many clothing manufacturers still produce a new collection at a fixed rate twice a year, for summer and winter. And many clothing stores follow that ...

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