CHAPTER 8Population Health and Wellness

HEALTH AND WELLNESS PROMISES to be a huge area for artificial intelligence (AI) in healthcare. Doing good public health, keeping people healthy at scale, and carrying out preventive health have been difficult, to say the least. People have different types of diseases, different barriers to being healthy, and different habits and styles of learning and communication. If we want to reach them, we need to engage them in a way that appeals to them about their health concerns and issues, and in a way that they like and understand. This isn't easy, which is why so many attempts have failed to date.

The promise of data, digital technologies, and AI is that we can personalize at scale. We can apply AI to each individual's data to figure out what issues they have, what barriers are keeping them from addressing those issues, and to offer solutions that are tailored to how they like to consume information or feedback that motivates them to take action. There's hope that using AI tools to figure out what to do with data collected through passive methods will allow us to shift the playing field to improve patient health using technology and innovation.

Due to the COVID‐19 pandemic, consumers have been increasingly buying connected monitoring devices, and that trend is expected to gather pace in the future. Deloitte projected there to be strong demand for wearable wellness tech this decade, with 320 million health and wellness wearables shipped to ...

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