In Chapter 2, we briefly looked at some of the characteristics that enterprises striving for higher Business–Technology alignment (BITA) need to possess and display. The question, however, is how you as an enterprise stack up on the BITA scale. While BITA is not a purely numeric entity—much like your quality or customer-centricity attribute—it is possible to get a fair idea of your BITA level through a simple tool that I am now introducing. Of course, the ultimate evidence of a strong BITA is the success you achieve in the digital marketplace through the joint efforts of Business and Technology. Nonetheless, some preparatory guidance in determining your BITA level as well as gaps may prove helpful in focusing ...
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