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Aligning Technology with Business for Digital Transformation
book

Aligning Technology with Business for Digital Transformation

by Ashish Pachory
November 2019
Intermediate to advanced content levelIntermediate to advanced
202 pages
5h 39m
English
Business Expert Press
Content preview from Aligning Technology with Business for Digital Transformation

CHAPTER 2

Business–IT Alignment: Platitude or Survival?

If you are still in an organization where the alignment of IT with Business is a mere platitude, let me offer this advice to you: Get off the bus before it tumbles down the ravine. Business—IT alignment (BITA) is not another well-tossed transformation brew stirred up by hype rather than value. It is a ground-up reality brought upon us by compelling and irreversible changes in our environment — market, economic, social, and of course, technological. It is survival.

We saw in the previous chapter that for most of their history, Business and IT existed in completely different, nonintersecting universes. Let us cut to the present. The amalgamation of IP-centric technologies, an abundance of ...

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Publisher Resources

ISBN: 9781949991772