Get (and Keep!) a Good Seller Rating
A positive or negative seller rating can affect your Marketplace bottom line. Here are a few tips that can help keep your rating positive.
With so many seller choices available on Amazon, a good seller’s rating can mean more than who has the lowest price when people decide whom to buy from. Every seller on Amazon has a profile page like the one you see in Figure 4-10, and it includes their overall feedback rating based on input from buyers. You can also see the comments buyers have left to better understand their ratings.

Figure 4-10. Amazon seller Member Profile page
Tip
If you’re buying a book from the “New & Used” section of Amazon, be sure to check the seller’s profile page before you place your order. By scanning the “Recent Feedback” you can get a sense of how people feel about doing business with the seller. The feedback ratings show up along with the book listings, but they can sometimes be artificially high or low.
There’s no script or bit of technology that can artificially inflate your seller rating or remove negative reviews. Because your seller rating is based on people who buy from you, getting a good rating is all about customer service. Here are a few ideas to keep in mind as you interact with people through Amazon.
- Ship on time
This sounds obvious, but 90% of negative feedback is about late shipments. Amazon requires you to ship your ...