chapter three
building your first dashboard
When asked to design a dashboard, you must spend some time with the users understanding their needs and goals. Many users ask for a dashboard and use the term in a generic way to mean a web-based report with charts and graphs that can link to other web pages. A dashboard is more than a report because it involves conclusions.
In Effective Dashboard Design, La Grouw notes that you can differentiate a dashboard and a report by their core attributes. A report does not lead users to a conclusion; it simply presents facts that allow users to make their own judgments. Consider Figure 3.1. The chart on the left tells the viewer what sales were for each month. The viewer sees that sales improved by year end ...
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