Acknowledgments

We’re collectively grateful for all of the companies that shared their analytical successes and frustrations with us. Some of the companies and managers in the Business Analytics Concours research program were particularly helpful and generous with their time, including David Fogarty at GE Money, Gary Greenwald and Marcia Tal at Citi, Lisa Tourville at Humana, and Pat Steele at Delta Dental of California. We are also grateful to the analytical leaders and analysts we profiled, including Jim and Chris McCann of 1-800-Flowers.com, Tom Anderson of Integrity Interactive, Shannon Antorcha of Carnival Cruise Lines, Greg Poole of Talbots, Joe Megibow of Expedia.com, Steven Udvarhelyi of Independence Blue Cross, Daryl Wansink of Blue ...

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