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1 What It Means to Put Analytics to Work
The Analytical DELTA
The Prerequisite for Everything Analytical
Integrating Across Organizational Silos
The Deciding DELTA Factor
Picking Your Spots for Analytics
Managing Scarce and Valuable Talent
7 Embed Analytics in Business Processes
8 Build an Analytical Culture
9 Review Your Business Comprehensively
10 Meeting Challenges Along the Way
11 Toward More Analytical Decisions and Better Results
Appendix: The DELTA Transitions
About the Authors