IN 2006, COO Shawn Ket brought a new focus on analytics to Credit-Corp, a Sydney, Australia–based company specializing in acquiring and managing consumer debt. The company has grown rapidly, with revenue increasing at least 60 percent per year between 2003 and 2008. He established an analytics group that utilizes the largest distressed debt database in Australia for pricing, customer acquisition, and identification of potential customers in a positive financial turnaround. The group also analyzes workflows in debt management operations and handles many ad hoc inquiries for analytics from around the company. Jolie Baasch, the group’s head, describes the company’s rapid transition toward analytics: “Six to ...

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